Not surprisingly, before his solo debut had even been released, Clapton had retreated from his solo stance, assembling from the D&B&F ranks the personnel for a group, Derek & the Dominos, with which he played for most of 1970. Clapton was largely inactive in 1971 and 1972, due to heroin addiction, but he performed a comeback concert at the Rainbow Theatre in London on January 13, 1973, resulting in the album Eric Clapton's Rainbow Concert (September 1973). But Clapton did not launch a sustained solo career until July 1974, when he released 461 Ocean Boulevard, which topped the charts and spawned the number one single "I Shot the Sheriff."

The persona Clapton established over the next decade was less that of guitar hero than arena rock star with a weakness for ballads. The follow-ups to 461 Ocean Boulevard, There's One in Every Crowd (March 1975), the live E.C. Was Here (August 1975), and No Reason to Cry (August 1976), were less successful. But Slowhand (November 1977), which featured both the powerful "Cocaine" (written by J. J. Cale, who had also written "After Midnight") and the hit singles "Lay Down Sally" and "Wonderful Tonight," was a million-seller. Its follow-ups, Backless (November 1978), featuring the Top Ten hit "Promises," the live Just One Night (April 1980), and Another Ticket (February 1981), featuring the Top Ten hit "I Can't Stand It," were all big sellers.

Clapton's popularity waned somewhat in the first half of the '80s, as the albums Money and Cigarettes (February 1983), Behind the Sun (March 1985), and August (November 1986) indicated a certain career stasis. But he was buoyed up by the release of the box set retrospective Crossroads (April 1988), which seemed to remind his fans of how great he was. Journeyman (November 1989) was a return to form. It would be his last new studio album for nearly five years, though in the interim he would suffer greatly and enjoy surprising triumph. On March 20, 1991, Clapton's four-year-old son was killed in a fall. While he mourned, he released a live album, 24 Nights (October 1991), culled from his annual concert series at the Royal Albert Hall in London, and prepared a movie soundtrack, Rush (January 1992). The soundtrack featured a song written for his son, "Tears in Heaven," that became a massive hit single.

In March 1992, Clapton recorded a concert for MTV Unplugged that, when released on an album in August, became his biggest-selling record ever. Two years later, Clapton returned with a blues album, From the Cradle, which became one of his most successful albums, both commercially and critically. Crossroads, Vol. 2: Live in the Seventies, a box set chronicling his live work from the '70s, was released to mixed reviews. In early 1997, Clapton, billing himself by the pseudonym "X-Sample," collaborated with keyboardist/producer Simon Climie as the ambient new age and trip-hop duo T.D.F. The duo released Retail Therapy to mixed reviews in early 1997.