Born Bernard Jewry in the 1940s, Alvin Stardust shot to stardom in the 70's. He had already had four hit singles under the name of Shane Fenton, but his debut single as the leather-clad Alvin, My Coo Ca Choo (recorded at the grand cost of £700), became a huge international No.1 hit and spent over six months in the charts Numerous hits followed around the world, including four more Number Ones Jealous Mind, You, You, You, Red Dress, and Good Love. Music Week awarded Alvin "Best Male Recording Artist" and at the British Pop Awards he won "Best Live Performance". It seemed Alvin was never off the telly, appearing on shows like Supersonic, Saturday Scene, Liftoff with Ayshea and Top Of The Pops. In the 80s Alvin moved to Stiff Records and Pretend became a top five hit. When he later joined Chrysalis Records he became their top selling male singles artist with three consecutive hits I Feel Like Buddy Holly, I Won't Run Away, and So Near To Christmas. He presented TV specials and his own radio show for BBC Radio 2. He also had two books published and appeared as the subject on This Is Your Life.